Izzy MEdrano
IP Developer • Art Director • Concept Artist • Writer • Illustrator • Teacher
ip developer • Art director • concept artist • writer • illustrator • teacher
Art direction
Inspire.
Impact.
Ignite.
Art direction
Trials of Twilight
Season 3 2025
marketing campaign-
League of Legends
ART DIRECTOR/ ILLUSTRATOR: Working with internal directors and creative leadership Izzy contributed to the legacy of a core League of Legend character as he surrendered his eternity to save his friends and his world. Constructing pitch and mood boards, thumbnailing, building assets, and providing art direction for external illustration and cinematic teams, Izzy was instrumental in the delicate depiction of the noble and beautiful sacrifice centered in this marketing campaign.
Roo's Lantern:
Spirit Blossom - Afterglow Full Cinematic
Legends of Runeterra
ART DIRECTOR: Working with an internal team director; Izzy managed, translated, and communicated aesthetic direction to the vendor, Eddy Animation. He was responsible for character refinement, shot clarity/ composition, color and lighting, as well as movement and timing to help shape the visual identity for this game expansion marketing campaign.
2XKO - Ties That Bind Cinematic Intro Trailer
ft. Courtney LaPlante
of Spiritbox
LOOK DEV/ ART DIRECTOR: Izzy worked closely with the internal team to establish an impactful look built to emphasize the shared dream-like realm of the two character’s memories as they intertwine; while maintaining the cell-shaded styling of the fighting game. This was a proper challenge developing the cinematic lighting and atmosphere that Squeeze Studio delivered on magnificently!
magic: the gathering
The animated Series
(2022 - cancelled)
Magic: The gathering
STUDIO ART DIRECTOR: With hundreds of Magic card illustrations under his belt and decades of experience in the entertainment industry; Izzy was tapped by leadership at Netflix, eOne, Hasbro, Wizards of the Coast, and Woodridge Productions to take on the mantles of show art director and Guardian of Lore. Managing an internal team of artists and the art output of 3 full sized external production studios -in Prague, Tel Aviv, and Toronto, respectively- was a fresh and exciting challenge! Unfortunately, production was halted after a couple years, but there is a trove of art, animation, boards, and more that Izzy was honored to craft alongside the best and the brightest in the industry! (Image to right is not official)
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The Deck of Many things:
Official Trailer &
illustration Campaign
Dungeons & Dragons
ART DIRECTOR: Working with a microbudget and a tight deadline; Izzy managed a full internal and external team to develop the marketing campaign for the release of the updated “Deck of Many Things” for WotC. From pitch to publication, he pushed to maximize fandom engagement with a unique approach to motion graphics for the franchise, along with innovating new methods to capture printed fantasy artwork with the product photography team.
This was one of several projects completed for the Wizards Marketing team, click below to learn about more!
AAA 1st Party game
Sony Playstation
God of war
LEAD CONCEPT ARTIST/ ART DIRECTOR: Over six years, Izzy contributed to the God of War franchise for Sony Santa Monica. Starting as a staff concept artist he was promoted to lead concept artist including major art direction responsibilities. Izzy was a primary contributor to the vision of God of War: Ascension. Building characters and creatures from scratch and helping to guide them from sculpt to animation, he also ended up art directing external vendors for game cinematics, marketing, music, and related tactics. Izzy’s aesthetic and designs were documented alongside the whole production in the serial behind the scenes youtube series God of War: Ascension Unchained.
Collector’s Art book
blue canvas
God of war
WRITER/ ART DIRECTOR: Working with internal directors and creative leadership Izzy was profoundly honored to contribute to the legacy of a core League of Legend character as he surrendered his eternity to save his friends and his world. Constructing pitch and mood boards, thumbnailing, building assets, and providing art direction for external illustration and cinematic teams, Izzy was instrumental in the delicate depiction of the noble and beautiful sacrifice centered in this marketing campaign.
services
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Working with teams to tighten story, artistic goals and concepts, while managing scope and trajectory by establishing clear parameters of design.
Helping to develop holistic narrative and design through characters, magic systems, technology, culture, and world building.
*Samples can be shown in meetings.
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Developing and maintaining unique themes and aesthetics through context and narrative.
Leadership and guidance for artists of all disciplines. Emphasis on mentorship and establishing an individual’s ownership and personal artistic development.
*Samples can be shown in meetings.
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Original design through lateral thinking and holistic storytelling.
Master painting and design skills focused on problem solving for characters, creatures, and cultures.
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High quality and engaging art for products and marketing; focused on engaging drama, personal moments, humor, and psychological impact.
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In depth painting and design instruction using distilled and practical approaches combined with engaging interaction.
