Art Director-
Trials of Twilight: Season 3 2025 Marketing Campaign
LEAGUE OF LEGENDS :
PC Video Game
FULL CAMPAIGN:
Marketing
VENDORS:
Multiple
PROJECT CHALLENGE: Work with a leadership team to generate an emotional and meaningful marketing campaign built on a narrative that elevates the epic self sacrifice and death of a major character in the franchise.
Pitch and build a core aesthetic, develop a variety of media tactics to maximise reach and efficacy, and help maintain visual through-line with a variety of vendors.
PRODUCT:
57m+ views
FRANCHISE:
131m+ MAU
$1.7b+
Izzy assembled and pitched numerous unique aesthetic approaches to satisfy the core narrative & market pillars of the campaign.
LIGHT, COLOR, & PHILOSOPHY:
Izzy brings an intrinsic and studied awareness of history and philosophy to his visual storytelling.
This campaign tackled deep and meaningful questions regarding life, death, sacrifice, and the cultural impact of these fundamental components of human existence.
He approached these deeper concepts with strong visual metaphors and careful consideration and sensitivity to the cultures this character represented.
NARRATIVE & STORY STRUCTURE: A deep understanding of storytelling honed by years of writing for screen and print helps Izzy present impactful solutions to design tactics.
These are employed here to develop maximum emotional effect with minimal budget demand by targeting the most important beats necessary to convey the story at hand.
(Art and photography above used for internal inspirational reference only.)
Izzy contributed and helped guide an array of tactics at each stage of developement.
These included illustrations, key Visuals, graphics, and cinematics created for the entire campaign.
Rapid thumbnailing is a common tool Izzy employs to convey an idea or concept to the team. These are often prepared as visual aids for him to pitch or clarify direction on a concept.
Some designs require deeper exploration that benefit from Izzy’s background in concept design and illustration. These are useful tools to help aid in art direction and visual communication on a variety of projects.
working closely with the brilliant team at WILD Blue studios, izzy provided initial inspiration for the key visual, then collaborated with their project art director through completion of the tactic.
Capitalizing on budget and time, the decision was made to create a master poster that contained four individual illustrations featuring major moments that would be drip released through the campaign runtime revealing more and more of the dark tale as it began to unfold!
Painting by the master illustration team at Wild Blue Studios!
Izzy provided art direction and feedback for Season 3 cinematics like these created by Fortiche Productions and Histeria! Studio.