Art Director-
Roo's Lantern: Spirit Blossom - Afterglow cinematic
LEGENDS OF RUNTERRA :
Digital Collectible Card Game
ANIMATED CINEMATIC:
Marketing
VENDOR:
Eddy Animation
PROJECT CHALLENGE: Introduce a cute and fun new support character for a very established gaming franchise with a compelling and heart-warming fragment of his story.
The cinematic was already boarded and in early production.
PRODUCT:
648k+ views
FRANCHISE:
10m+ MAU
$1.7b+
Izzy provided in-depth feedback on color, character refinement, lighting, shot timing, camera choreography & composition.
Clear translation & communication of director’s notes into actionable artistic feedback for external animation/ Illustration vendors.
Expression sheet variants & pushing style specific character design and color palettes to maintain brand accuracy.
Curating Lighting and color keys
FX animation refinement and camera behavior proposals used in final animation.
Izzy guided the key art illustrated by master artist Dave Rapoza. The campaign leadership wanted more clarity in the lighting scenario for the scene. Rapid paintovers for lighting variation are regularly employed by Izzy for speed and transparency in art direction.
As the key art progressed to final color and rendering, Izzy was called on to direct character posing and composition to improve storytelling and insure brand elements were on model.
After the illustrator’s final delivery, Izzy was then tasked with managing significant detailing and final paint over to finalize character design and anatomical accuracy.
The final was used as a campaign asset and featured in final animation.
